Need More Customers? Don't have a lot of cash to market your business? You've heard about social media but you're confused about how to use it?

Learn from the people and companies who invented social media.

You'll hear from the experts in your own backyard. Learn about social media marketing best-practices and find out what tools and techniques the pros are using to achieve success for their businesses and organizations.

  • Fast solutions for jumpstarting your social media program.
  • Cut through the hype and learn how to attract more customers.
  • Create stronger relationships with existing customers and attract new customers.
  • How to run a world class social media campaign without breaking your company's piggy bank.
  • Simple easy steps to increasing client satisfaction and referrals.
  • Focus on adding value to your clients.
  • Attract people who want to do business with you because they LIKE, KNOW and TRUST you.
  • Expand your business beyond local foot traffic to regional, and even global.
  • Top 5 things you need to do first.
  • Why 150 real connections are more valuable than thousands who don't engage.
  • Stop wasting your time and money on old school marketing techniques.
  • How Youtube can help grow your business
  • 1 out of 9 people on earth are on Facebook – Your Business should be too!
  • How to get found on Google and the major search engines.
  • LinkedIn – Its not just a place to publish your work experience, it can grow your business in ways you never imagined.
  • How a newsletter can add value to your customer's lives and build brand loyalty.
  • To Tweet or not to Tweet? The power of Twitter!

Follow & Share


attendees

VIDEOS ARE NOW AVAILABLE FOR VIEWING
button-watch video


BUSINESS IS SOCIAL



Ed Fike tells how Hobee's Restaurants
uses Facebook


Dawn thomas, owner of Silicon Valey and Beyond.com tells how she uses LinkedIn 

TOPICS & SCHEDULE

BREAKOUT SESSION #1 | 9:10 - 10:20 AM

KICK STARTING YOUR BUSINESS' SOCIAL MEDIA PROGRAM
If you've heard about social media but you're not sure how to get started or what to do? This class is for you. Learn the basics of business social media and how to attract new customers using social media.

FACEBOOK 101
With an estimated 850 million people on Facebook, can you afford to not be on Facebook? If you're a beginner and want to know how to set up your biz profile and learn how to get people talking about you, this class is for you!

LINKEDIN 101
LinkedIn isn't just a place to share your work experiences. Learn how to create a company profile that highlights your products or services while raising your company's profile on the search engines. Also, learn the power of LinkedIn groups and events in gaining greater visibility and credibility for your business.

MOBILE MARKETING 101
Is your business accessible on mobile devices? It should be! Learn how to grow your business by orchestrating a social media campaign leveraging mobile devices.

TWITTER 101
Set up a Twitter account and grow your Twitter community by discovering best practices and tools to help you focus by geography or industry.

BREAKOUT SESSION #2 | 10:45 - 11:55 AM

BLOGGING 101
Want to attract more customers and rank higher on major search engines? Attend this dynamic session to see how blogging can get your biz more customers. Create a blog and increase traffic by linking your blog to social media websites for added visibility. Speakers: Alan Bayer, Adam Helweh, Poornima Vijayaskanker

FACEBOOK 102
For more advanced users, learn to create fresh and engaging content via videos, manage your tags, wall posts, and messages. Use Facebook ads and metrics to find out how to improve your reach.

LINKEDIN 102
For more advanced users wishing to learn how to target marketing and advertising campaigns to highly focused groups.

MOBILE MARKETING 102
For more experienced mobile marketers, find out what types of mobile marketing best serve your needs and learn tips to using the various marketing platforms. Session will include mobile ecommerce, the basics of setting up a text campaign and geo-targeting of customers.

BREAKOUT SESSION #3 | 2:00 - 3:10 PM

BLOGGING 102
For more advanced bloggers, learn advanced strategies for increasing your blogs reach and how to increase your blog's ranking on major search engines using on- and off-page linking strategies, and how to increase your blog's effectiveness using widgets, plug-ins and other tools. Speakers: Alan Bayer, Adam Helweh, Poornima Vijayashanker

GOOGLE 101
Learn how to get your business found on Google and how to raise your company's ranking on Google. Fundamentals like Search Engine Optimization and keywords will be covered in this class.

SYNDICATING SOCIAL MEDIA
So many social media sites and so little time. Discover what syndicating social media can do to increase traffic to your sites and best practices for syndication.

TWITTER 102
For more experienced Twitterers, learn the secrets of plugins, search operators and more! Learn how to harness the power of promoted tweets, accounts, trends, tweetups and more.

VIDEO  MARKETING 101
Help customers learn about you and your services by creating videos. Publicize your videos by posting links through other social media platforms and tagging them with buzz words to help your customers find you.

BREAKOUT SESSION #4 | 3:35 - 5:00 PM

E-NEWSLETTER MARKETING
Discover what E-Newsletters are and how you can effectively use them to market your business to a broader audience. This session will cover how a newsletter can add value to your customer's lives while building brand awareness and loyalty. Learn how to tie a lead capture system into your business website or blog using the power of newsletters. If you don't know what an RSS feed is, you'll know after attending this session!

GOOGLE 102
Google experts teach you how to improve your search engine visibility by using Google AdWords, demographic reports and social settings.

MOBILE MARKETING 101
Is your business accessible on mobile devices? It should be! Learn how to grow your business by orchestrating a social media campaign leveraging mobile devices.

VIDEO MARKETING 101
Help customers learn about you and your services by creating videos. Publicize your videos by posting links through other social media platforms and tagging them with buzz words to help your customers find you.

SPEAKERS



facebook logo google logo linkedin logo

SPEAKERS

alan-bayerAlan Bayer
Principal

Wonderboy Websites
Bio
adam-helwehAdam Helweh
Founder & CEO
Secret Sushi Creative
Bio
Boyd Robinson Boyd Robinson
Sr. Account Executive
LinkedIn
Bio
 
Gregory DePacoGregory DePaco 
Enterprise Account Executive

LinkedIn
Bio
leo-roccoLeo Rocco
Founder & CEO

GoPago
Bio
Frank SherfeyFrank Sherfey
Enterprise Account Executive
LinkedIn
Bio
 
Heidi BK SlossHeidi BK Sloss
Keynote Speaker & Sales Trainer
Bio
FredFred Vallaeys
Google Adwords Evangelist Google, Inc.
Bio

Poornima VijayashankerPoornima Vijayashanker
CEO & Founder
BizeeBee Inc.

Bio
 
Kelly WintersKelly Winters
Product Marketing Manager
Facebook
Bio


 

SPONSORS


chamber logo web lunchbox logo kmvt logo      

top dog SPONSOR


Google Logo


     

hot shot SPONSOR

Facebook logo


     

big wig SPONSOR

go pago logo


     

LUNCHEON SPONSOR

Capture to Cloud
California Bank and Trust

   
 

FRIENDS OF THE CHAMBER

sbdc logo Palo Alto Chamber of Commerce Milpitas Chamber of Commerce Campbell Chamber logo    
 
Korean American Chamber logo
Santa Clara Chamber logo
Sunnyvale Chamber logo
Cupertino Chamber logo     
Los Gatos Chamber logo 

Hispanic Chamber logo

Churchill Club logo
The Black Chamber logo
Los Altos Chamber logo
    

 


LOCATION AND CONTACTS

Location

Oshman Family Jewish Community Center
3921 Fabian Way
Palo Alto, CA 94303

Event Contacts

Oscar Garcia
ogarcia@chambermv.org
650.968.8378

MAP



View Larger Map

REGISTER!
TOP