Alan Bayer - Principal, Wonderboy Websites

Alan Bayer is an internet marketing specialist with a background in e-commerce and content marketing. In addition to owning the Web Marketing and Design business, Wonderboy Websites, he is also at the helm of an internet media company, which owns several unique blogs in different verticals. When asked about his work, Alan is passionate and long-winded, but always eager to share and explain his unique perspectives and experience. 

Gregory DePaco - Enterprise Account Executive, LinkedIn
Twelve years professional sales and recruiting experience.  For the past two years at LinkedIn I have been providing recruiting, staffing and executive search firms a competitive sourcing and marketing advantage with LinkedIn's best in class enterprise recruiting and marketing products.  Originally from Santa Barbara, CA, my passions include playing soccer, spending time with family and friends.



Adam Helweh - Founder & CEO, Secret Sushi Creative
Adam is founder and CEO of Secret Sushi Creative, an interactive design and digital marketing agency. As an interactive designer, digital marketer, and social media consultant, Adam's clients have included Edelman, Broadcom, Stanford Federal Credit Union, the Thomas Keller Restaurant Group as well as a many small and medium sized businesses.

A seasoned marketer, Adam is regarded as a go-to resource by many looking to understand how to effectively use social media and digital marketing to effectively grow their businesses. He is also a frequently requested speaker and has shared the stage with speakers from companies including Facebook, Virgin Airlines and 24 Hour Fitness.

Adam's expertise was recognized by the Malaysian government when he was selected to travel with a group of entrepreneurs to Kuala Lumpur to build bridges between their emerging tech sector and Silicon Valley.

Adam is also a regular author on the top-ranked digital marketing blog SocialMediaExplorer.com, the social media manager for TEDxSanJoseCA, and co-host of the newly launched "SoLoMo Show" podcast discussing the intersection of social, local and mobile marketing.

Boyd Robinson - Sr. Account Manager, LinkedIn
Boyd has been an Account Executive on the LinkedIn Hiring Solutions team for 2 years.  Prior to that he was a mortgage professional for 13 years. When not chasing around his 3 girls, he enjoys playing golf, going to local sporting events or traveling with friends.  Boyd is proud to be a Chico St. Alumnus.

Leo Rocco -  Founder & CEO, GoPago
Leo is currently the Founder and CEO of Pago. He is responsible for defining the company strategy, partnerships and alliances, and sales. Prior to Pago, he was responsible for the global software sales relationship with IBMs marquee technology customers; some of which include: Intel, Cisco, HP, Oracle and eBay. In this role, he led a globally distributed sales team, which consistently exceeded sales expectations, while expanding IBMs position as the leading provider of Rational software solutions that power the development of software applications. Prior to IBM, Leo held various leadership positions during his tenure at PTC (a leading provider in Product Lifecycle Mgmt Solutions),that spanned across the development, marketing, sales and services organizations. His responsibilities were focused on helping companies optimize their product development process, through the introduction of process optimization and technology. He holds a degree in Mechanical Engineering and MIS at Kettering University in Michigan.

Frank Sherfey - Enterprise Account Executive, LinkedIn
Frank joined LinkedIn’s Hiring Solutions team as an Account Executive in the Fall of 2009. Since then, Frank has worked with large and small companies across various industries including Higher Education, Technology, Retail, Semiconductor, and many others. A California native, Frank has enjoyed living up and down the state from Redding to Los Angeles, including attending college at Cal Poly, San Luis Obispo receiving a Bachelor’s degree in Political Science. In his spare time, Frank enjoys outdoor activities including snowboarding, hiking and camping.

Heidi BK Sloss -  Keynote Speaker & Sales Trainer
Heidi Sloss is a national sales expert whose best-selling book, “Fortune is in the Follow-up” teaches business owners, consultants and independent sales agents, 5 POWER Strategies to grow a thriving business in any economy, including a follow-up strategy that will make the difference between knowing someone and actually doing business with them. Heidi has presented at over 200 conferences across the country on proven sales and leadership strategies learned from her 31+ years as a serial entrepreneur and sales professional. Heidi teaches people how to think, breathe and behave more entrepreneurially so they can increase their prospect-to-client conversion rate. She shares tips and tools that are time tested, action oriented and motivational.

Fred Vallaeys - Google Adwords Evangelist, Google, Inc.
Frederick (“Fred”) Vallaeys is a renowned expert in the online marketing field, and was an early employee at Google where he was instrumental in growing the AdWords search marketing system. Most recently, he served as Google’s AdWords Evangelist, helping advertisers learn about which Google products are best to support their marketing goals. He was one of the few Googlers who covered the entire spectrum of online marketing solutions, including search, social, mobile, organic and display in meetings with some of the largest Fortune 500 companies and events with some of the smallest SMBs.

Frederick first got involved in search marketing in 1998 when he ran campaigns on Goto.com out of his dorm room at Stanford. He eventually grew this into a million dollar marketing business. He joined Google in 2002 to help bring AdWords to the Dutch and Belgian markets. He was involved in Google’s acquisition of Urchin (now Google Analytics) and has received the top awards at Google for his key role in creating the first version of the AdWords Editor and growing the AdWords API into one of the most robust tools for large advertisers. Until 2012, he was one of the longest-standing members of the core team that developed the Quality Score mechanism and his insights into ads quality have been shared at industry events and been used in the creation of the number one book on Quality Score.

Frederick has spoken at numerous search marketing conferences in the United States and abroad including Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech, PubCon and the Online Marketing Summit (OMS). He has contributed his search marketing expertise to trade books like "AdWords for Dummies," McGraw-Hill's "Advertising and Promotion" text book, Brad Geddes’ “Advanced Google AdWords,” and Craig Danuloff’s “Quality Score in High Resolution”. 

He has appeared on NPR, ABC News, PBS, Fortune Small Business and many other news outlets to explain how online marketing and AdWords can be main drivers of success for companies. He also has presented about online advertising to MBA programs worldwide, including at Stanford University, University of St. Gallen and Santa Clara University.

Prior to Google, Frederick was an engineer at Sapient as well as a part-time wedding photographer who found new customers through AdWords. He holds a bachelor’s degree in electrical engineering from Stanford University. He was born in Belgium and moved to the Silicon Valley when he was 15.

Poornima Vijayashanker - CEO & Founder, BizeeBee Inc.
Poornima Vijayashanker graduated from Duke University in Electrical and Computer Engineering and Computer Science.  After graduating she moved to Silicon Valley, to work for Synopsys as an R&D Engineer, and started her Masters in CS at Stanford.  She left Stanford to join Mint.com in 2006 as the second employee, and stayed until it was acquired by Intuit in late 2009 for $170 Million.  In January 2010 she founded BizeeBee.com, and is currently its CEO and Founder.  Aside from being a coder, entrepreneur, speaker, and mentor to junior engineers, Poornima blogs on Femgineer.com, is an avid traveler, foodie, and practices Bikram yoga.

Kelly Winters - Product Marketing Manager,  Facebook
Kelly Winters is a product marketing manager at Facebook where she designs products to fit the needs of local businesses (including Pages) and helps lead monetization product strategy. Kelly originally joined Facebook in 2008, and spent her first two years working on Facebook Platform, including early work on Facebook Credits, managing content for Facebook's Developer conferences (f8), and driving core Platform product launches. 

Prior to Facebook Kelly was a member of Google's Business Operations Strategy team, and a management consultant at Bain & Company. She holds an MBA from the Kellogg School of Management and a B.S. from UCLA. She currently lives in San Francisco, and in her spare time she is an triathlete, parody song writer, and wine enthusiast.